German expat enjoying life in New Zealand. Co-founder ideegeo and iWantMyName, a simple domain registrar.
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iWantMyName Customer Growth
This is what happens when you're operating a domain management service and the biggest registrar worldwide has some 'image issues'.
The impact of Go Daddy's two PR disasters in 2011 on iWantMyName customer growth:
Just get started with something...
You can’t change your entire life.
You can only change your next action.
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You can’t change a relationship with a loved one.
You can only change your next interaction.
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You can’t change your entire job.
You can only change your next task.
—
You can’t change your body composition.
You can only change your next meal.
—
You can’t change your fitness level.
You can only start moving.
—
You can’t declutter your entire life.
You can only get choose to get rid of one thing, right now.
—
You can’t eliminate your entire debt.
You can only make one payment, or buy one less unnecessary item.
—
You can’t change the past, or control the future.
You can only change what you’re doing right now.
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You can’t change everything.
You can only change one, small thing.
And that’s all it takes.
